Embrace Your Niche

If you have been keeping up with MMO news in the last couple months, I’m sure you’ve heard some part or some version of the saga of Perpetual. First they had Gods & Heroes: Rome Rising (you might still be able to find pre-order boxes on sale at Best Buy), then they got Star Trek Online, then they cancelled Gods & Heroes (if you find the pre-order boxes on sale at Best Buy, don’t buy them), then they lost the Star Trek license. I’m sure rumors will be plentiful about who is going to land that albatross in the coming weeks, until something gets announced for sure.

In the mean time, over at Elder Game, Eric, who worked on STO for Perpetual, gives out advice for whoever gets the license.

I couldn’t agree less. I mean, Eric is a game designer who has worked in the industry and I’m just some schlepp gamer (who also does happen to be a programmer, but only for data warehouses and time management software thus far), so obviously you should believe me, right?

Every point he makes is valid under the assumption that, as he says himself, your intent is to:

Make a game for WoW players who kinda liked Star Trek. That should be your target audience. Trust me, it’ll be fine.

And that’s where I diverge, and the reason I say I disagree with his points. If you follow me around the Internet reading the posts I make on message boards and comments I put on other people’s blogs, you’ll see that I have a gentle disdain for WoW. That feeling comes from the fact that I find the game to be highly polished but bland. I played WoW for 2 years and in that time I can honestly say I didn’t hate it, but I can also honestly say that I didn’t love it either. The game just sort of happened, and its that level of mild pleasure without displeasure that has helped WoW hit the numbers it has hit. And while it is wildly successful and Blizzard executives laugh as they frequently drive truckloads of cash to the bank, it isn’t the only way to do things.

Games like WoW are not inherently bad. In fact, to a degree they are good because they expand the market place, but not every title should or even can expand that market place. As much as people tout the polish of WoW as the key to its success, the reality is that it was and is a perfect storm of game and license. WoW has “9 million subscribers”, which isn’t entirely accurate because some of the asian countries don’t do traditional subscription models, and I’d wager less than half of those are in the US, maybe even the US and Europe. Asia has been big on Warcraft for a long time. But how big is Star Trek in Asia? Do they play Star Trek RTS games like they play Starcraft and Warcraft?

For me, I’d rather see whoever gets the Star Trek Online license embrace their niche and not make a WoW clone set in the Star Trek universe. And while I do agree with Eric that they’ll have trouble making a game that is true to the previous work and pleases all the fans, they shouldn’t just ignore them and make WoW. Can you imagine a game with player created and controlled capital ships, with a captain and officer crews, away teams and engineering staff? Star Trek Online shouldn’t aim for WoW… they should, in my humble opinion, aim for a mix of Puzzle Pirates and The Sims with some Dark Age of Camelot style RvR thrown in, and the only non playable race in the game should be the Borg because players, even chinese gold farmers, have too much personality to be Borg.

Update: Since I wrote this, Eric has gone on to elaborate his opinions. And it doesn’t change my opinions at all.

Black Friday

It’s not just for Fridays anymore!

Seriously. The last few years, the wife and I have gone out and fought the crowds to do some shopping on the Friday after Thanksgiving. And amazingly enough, we usually find some good deals. For instance, this year was a slew of DVDs for under $4 each. A few years ago, getting up at 4 A.M. was usually enough. Its just not anymore.

Yesterday, you know, Thursday, we were driving home from Thanksgiving dinner, and we decided, on a lark, to swing by the local Best Buy store. They were closed, but it was 6:30 P.M. and there were at least forty people lined up outside. Seeing as how forty people is enough to exhaust all the available Nintento Wii’s, PS3’s and every front page special from their ad, we decided not to bother. We’d just come in the morning like usual.

Right.

So at 4 A.M. we finish getting McDonald’s breakfast and head to Best Buy. There had to be easily more than five hundred people in line. The Best Buy is in a strip mall… Best Buy, Office Depot, PETsMART, and Sports Authority. The line went all the way down the strip, down the outter wall of the Sports Authority, out into the parking lot, and wrapped one time around the TGI Friday’s.

Target, on the other hand, had about twenty people in line. We went to Target.

Luckily, we didn’t really have our hearts set on any super-mega deals. We just wanted to pick up a few items at a deep discount, and we did. Score! We even went to Best Buy, after the line was gone, and managed to find all the items we wanted still available. Score again!

The only problem was the 2-pack of Ice Age and Ice Age: The Meltdown we bought… I mean, come on, who puts out a 2-pack where one movie is in Widescreen while the other one is in Full Screen. Idiots. So we need to return that. Or not. It was like $8. We might just buy another single copy. No big loss.

It should be illegal…

So, a year ago, I bought a new computer. Rather than spend the effort building one, and the fact that I can’t really beat the prices of the pre-fab machines anymore unless I spend 3 months piecing it together, I went to Best Buy, saw a good price on a good system and bought it. They offered my a bunch of crap, to which I said no, just the system and the rebates, good-bye. Paid with my credit card, took it home, set it up, and mailed off my rebates. I was happy.

In January, I got my credit card statement, on it was a charge for $21.95 for Microsoft Online Services. Now, it being Christmas time and also floating a couple of charges for work on my card, I just nodded, said okay and filed the statement away.

I’m horrible about my credit cards. If I scan the charges and nothing leaps out at me like “Harold’s House of Fur Covered Fishing Poles” or something, I just nod and file it away after I write the check.

So, its June, and I’m looking at this month’s statement, and there is that Microsoft Online Services again. Only this time, I know I didn’t buy anything from them. I open up my budget program, ironically Microsoft Money, and sort the charges in my credit card statements. Sure enough, from January to June, 6 charges of $21.95.

I get on the net, find the phone number and call up MSN. They ask me my phone number, gave him all three, home and two cells… not on file. Name, gave him both mine and Jodi’s… not on file. Address… not on file. Seven email addresses… not on file. So I say, “Look, its billing my card, why I don’t I just give you the credit card number?” “Umm… sure,” he says, “that will work.”

I give him the number and… presto! Account found. Only, the name on it is “Best Buy Promotion”, the phone number is the number to the store, and the email address is listed as “notprovided@store.com”. But my credit card number and expiration date are correct, and they’ve billed me $131.70 for an account that I NEVER signed into.

I ask him, “How exactly do you justify billing me for an account I never activated?” He tells me that it was activated at the store on the date of purchase. “But, look at the account information, it looks fake. Don’t you guys audit these promotions?” No, he says. “What about account activity? It was activated, and then never used, not once.” There is this pause, a completely silent pause… I’ve worked in call centers, this is the silence of being put on mute while he asks someone else how he should respond.

“Sir, it is not our business to dictate to our users how they do or do not use our service. If they choose to activate it and hold the account as a backup for another provider, never logging in because their primary provider never fails, that is their choice. It is not our place to deactivate accounts in good standing for inactivity.”

I’m dumbfounded. But I ask for a refund. “Sure,” he says, “just let me, okay, its done, it should appear on your next statement as a credit, is there anything else I can do for your today?”

“No.”

“Have a great day and thank you for using MSN!”

And then he hung up before I could yell, “BUT I NEVER USED MSN!!”

Oh well…

So, to you out there, I say this… beware. MSN wants your money, and they love it best when you pay them to provide you with nothing. Watch your credit card statements closely, and when you purchase from Best Buy, even when you say no, they might just sign you up anyway.