Inviting Discourse vs Shutting It Down

Of late, I have become disgruntled with one of the forums that I frequent. I go there because I like to discuss things with people. Things I enjoy, things that I don’t, random subjects from all walks of life. Sometimes I’m there to participate, and sometimes to read and learn, and still other times to write and educate. That might make my view of forums sound lofty and snobby, but it really isn’t.

However, I do expect a certain level of “average” behavior. I put that in quotes because I couldn’t think of a better word. What I mean is that the majority of a given users posts must be used to gauge the personality of the user. Everyone goes off the rails once in a while, but if 90% of your posts are “going off the rails” then you aren’t really. Those are your rails, and the posts where you are calm and reasoned are actually your deviation.

Think of it this way… you can like something ironically – i.e. a genre of films that is bad and you are enjoying it because it is bad, not because you think it is good – but if you like everything ironically, you aren’t, you are just liking things. This is what people mean when they use “hipster” as a derogatory term – people who are living their entire lives as some sort of “anti” statement, liking things that people don’t like, not liking things that people like, wearing clothes that aren’t in fashion because they aren’t in fashion, etc. At some point, you have to admit that you aren’t doing those things “ironically” but in fact doing them because you truly enjoy them.

Back to forums… No one likes to be called a troll in the forum world. Even the people who are trolling and enjoying the trolling, they don’t want to be called it. And if 90% of your posts are reasoned, well written posts, and every now and then you “go off the rails”, you won’t get labeled as a troll. However, if 90% of your posts are loud, vulgar, contrarian diatribes, you might get called one, you might even be one.

Mostly though, the problem I’ve been having has to do with tone, which doesn’t translate well in the written word. You often have to suss out an author’s intended tone based on their body of work. It is much easier to empathize with someone who is going off the rails because a subject has pushed their buttons than it is to empathize with someone whose default position appears to be yelling and screaming. Someone could be joking, but if all of their posts are written in the same filth-ridden snarky tones, then either they are always joking or no one is ever going to know the difference between real rant and joke rant. (Honestly, I believe they don’t even know the difference until they offend someone and backpedal with the “I was only joking” excuse.)

The other half of the problem is that when someone goes deep vulgar negative on a subject, there is simply no corollary on the positive side. No level of explanation, no amount of “I love this show and think it is good” can quite make up for the other side saying “this show is shitty, the writers are hacks, the directors are witless and anyone who enjoys this unfettered garbage is a brainless moron who plays with feces!”

When someone says, “This show is insulting my intelligence.” there are two ways you could read that.

  1. I am dumb and this show is smart, therefore if you are enjoying it you must be smart.
  2. I am smart and this show is dumb, therefore if you are enjoying it you must be dumb.

No one ever posts with the first one in mind. It is always the second.

The overuse of vulgarity and insults often serves only to shut down discussion. A person on the positive side of an argument will tire of being called stupid and of the thing they like being called “a barely watchable pile of shit” and so on, eventually choosing to leave the conversation – resulting in a negative droning echo chamber.

More than once I’ve been told, “The general consensus around here was that it was garbage” and when I go look up the original thread of discussion I’ll find that in the beginning there were dissenting opinions, people on both sides, but as the negative side went vulgar and insulting the positive side backed away and the thread ends with pages and pages of people agreeing how awful it is. I suppose if you consider running off people who like something until you are left with only people who dislike that something reaching a consensus… well, I don’t know what to say to that.

In general, when I dislike something I try to be specific in what exactly I did not like and why I think I did not like it. Was a scene in a movie unbelievable because of my own personal knowledge of the subject that exceeds the average person or was it blatantly ignoring obviously things that are actual general knowledge? And I always try to frame things with myself as owner of the problem. “I didn’t like the writing…” versus “The writing is terrible…”

And ultimately, that really seems to be the central problem with the things that get under my skin. It is okay to not like things. It is not okay to continuously frame everything you don’t like as being inherently unlikable.

To bring this meandering diatribe of my own to a close, I’ll end with one final thing I don’t enjoy on the Internet. When someone likes a thing, it is apparently okay to tell that person they are wrong, that they didn’t understand it. Doing this is simply expressing your opinion, and should be considered protected speech. However, when someone doesn’t like a thing, telling them they are wrong or that they didn’t understand it is oppression and attempted censorship of the highest order and you should be burned at the stake or banned for life, or both. Doing this is offensive and you should never ever do it.

Deciphering the Message

And the Internet was once again safe!  Blizzard backs down!  But did they?  Let’s take a look at the message and see what it’s really saying:

Hello everyone,

I’d like to take some time to speak with all of you regarding our desire to make the Blizzard forums a better place for players to discuss our games.

So far we have a standard greeting and then the first sentence and I’m already going to step in…  Once again, RealID is being framed as a tool to make the game better, which we all know (or should know) by now isn’t the real reason for it.  They want to build a social network they can leverage for advertising, just like everyone else, and clean forums, if that even happened, was just a side effect they trotted out for PR.  If they really desired to make the forums a better place, there are at least a dozen things they could have done other than revealing real names.  This sentence exists to set up the wall they are about to blame you from.

We’ve been constantly monitoring the feedback you’ve given us, as well as internally discussing your concerns about the use of real names on our forums. As a result of those discussions, we’ve decided at this time that real names will not be required for posting on official Blizzard forums.

And there it is.  Your feedback, your concerns, our forums, and they’ve decided at this time not to use real names.  Notice the clear marketing speech.  Real Names are still on the table, because that is the ultimate goal.  Our feedback and concerns have simply caused them to adjust the time table.  They’ll come back to real names later, when they’ve thought of a less explosive way to work it in.

It’s important to note that we still remain committed to improving our forums. Our efforts are driven 100% by the desire to find ways to make our community areas more welcoming for players and encourage more constructive conversations about our games.

Again with the framing.  This whole thing is about the forums, right?  Nothing else.  No social network, no advertising money, nothing.  All of this is for YOU, to make the forums awesome for YOU.  Please look at the right hand and ignore what the left one is doing.

We will still move forward with new forum features such as the ability to rate posts up or down, post highlighting based on rating, improved search functionality, and more. However, when we launch the new StarCraft II forums that include these new features, you will be posting by your StarCraft II Battle.net character name + character code, not your real name. The upgraded World of Warcraft forums with these new features will launch close to the release of Cataclysm, and also will not require your real name.

See?!?!  Forum stuff!  This was never about anything else, just forum stuff.  Oh, and we decided to implement a unique account ID system that doesn’t reveal your real name, which will give us all the accountability we needed over our current system of letting people troll with any character name they wanted and doesn’t let people find out where you live unless they want to spend a few days or weeks at it instead of 20 minutes.  To me, that someone can find my information on the Internet isn’t an issue, it’s out there, I know that.  To me, it’s a “heat of the moment thing”.  Say I go to the forum and read your post about “The most awesome hunter spec EVAR!!!!” and say, “You are being obtuse.  While this build certainly doesn’t suck, it is also clearly not the best build because it lacks…” and now you are pissed because I called you fat (I didn’t), I would like any revenge you suddenly plan about visiting my house and punching me in the face to show me who’s fat (again, no, obtuse, not obese) to take a while to execute, so that you have a change to realize (and maybe visit dictionary.com) it might not be the best idea (because you are fat, and I’d kick your ass) rather than actually be in your car with the GPS telling you how to get to my house in less than half an hour.

I want to make sure it’s clear that our plans for the forums are completely separate from our plans for the optional in-game Real ID system now live with World of Warcraft and launching soon with StarCraft II.

Our plans are separate… sure.  Except for the part where they are all tied to the same Real ID and the social network we are building.  The real point of this sentence cannot be fully understood until you read the rest of the paragraph.  So, shall we?

We believe that the powerful communications functionality enabled by Real ID, such as cross-game and cross-realm chat, make Battle.net a great place for players to stay connected to real-life friends and family while playing Blizzard games. And of course, you’ll still be able to keep your relationships at the anonymous, character level if you so choose when you communicate with other players in game. Over time, we will continue to evolve Real ID on Battle.net to add new and exciting functionality within our games for players who decide to use the feature.

Notice what is missing here?  I’ll give you a hint, it is the focus of this entire uproar.  That’s right, real names.  Yes, the forums won’t display your real name, but in order to use these other features of Real ID you have to have your real name revealed to others.  Maybe I’m an outlier, or maybe a lot of people are too new to MMOs and the concepts of RPGs, but I’ve been part of a community from EverQuest for going on eleven years now.  Originally it was all based around the game server and the IGN/Vault forum for that server, but around 8 years ago we moved off to a privately run message board due to some heavy handed over-moderation.  There are many people in this community I would call my friends.  I would happily use a system with them that allowed for cross-game and cross-realm chat and being able to see all each others characters and for a good sized chunk of those people I don’t know their real names (they could probably find mine, because, you know, my blog isn’t exactly a secret and my name is all over this thing).  We didn’t need real names to build friendships or a community.

Oh, and before I forget, see that last sentence?  Yeah, this isn’t over yet.  Real ID is going to continue to evolve and real names on the forums are being backed off of at this time.

In closing, I want to point out that our connection with our community has always been and will always be extremely important to us. We strongly believe that Every Voice Matters, ( http://us.blizzard.com/en-us/company/about/mission.html ) and we feel fortunate to have a community that cares so passionately about our games. We will always appreciate the feedback and support of our players, which has been a key to Blizzard’s success from the beginning.

And in closing, I want to point out that I almost believe him.  Until this move, I totally believed that Blizzard was run by and run for gamers.  They got us.  They delivered games only when they were ready.  But they aren’t alone anymore.  Activision owns them, and Bobby Kotick has said time and time again, he’s not in gaming for the games, he’s in gaming for the money.  The Blizzard that cared, to whom Every Voice Mattered, doesn’t exist anymore.  The honeymoon is over.  Knowing that Real ID is still there, that the social network and partnership with Facebook are still the plan, that real names are only off the table at this time, that’s why I don’t believe him.  This is just an appeal to the past, “Hey, remember when you loved us?  You should still love us!  We haven’t changed!  Except for some stuff, but I assure you, that stuff isn’t what matters.  What matters is that we make good games, and you love our games, and our games will keep being good… even if you have to jump through hoops and become a part of a giant marketing machine and social network to enjoy them.  We promise, it won’t hurt… most of you.  And hey, those are some good odds.”

For me, I’m still out.  Starcraft II pre-order cancelled.  Diablo III pre-order cancelled.  Cataclysm pre-order cancelled.  There is another shoe or two around here, and I’m going to wait for them to drop before I get back in bed with Blizzard.  That said, I’m still a fan of Blizzard at this time.

Real Issues with Real ID 2

Continuing from here and in light of Blizzard’s decision to tie real names to forums posts…

It is frightfully easy to find information on people.  You can only control so much of the data.  Sure, you limit your Facebook and what you put out there, but the government, the phone company and so many other places have public records that you are not invisible (unless your name is so horrendously common that you can’t throw a rock without hitting someone with the same name).  Go to Spokeo or Zabasearch, put in your name and see how long it takes to find you.

But… we are talking about an MMO.  A fantasy world where you get to be someone else.  Of course, we’re also talking about World of Warcraft, which has gone to great lengths to tell us their game is about levels and loot, and the world it happens in is just window dressing.  Want proof?  Just look at the sheer number of real world jokes crammed into the game.  WoW is a playground, not a virtual world.  And still, people go there and play characters that aren’t them.  Women play men, men play women, the meek play strong, the social get alone time, shut ins make friends, all possible without the “limitations” of their real lives.

Sure, we all want to reduce the number of asshats that make the forums a cesspool, but much like the other features of Real ID, this could be achieved without your real name.  The real problem with the WoW forums is that you post as one of your characters, which you select, so you get people who create a level 1 character on a server they don’t really play on as their posting persona, and they troll.  It’s the Greater Internet Fuckwad Theory.  Instead of real names, make them pick a forum name, which they can’t change, and when they post provide a link to a list of all their characters.  Or make the forums smart and under the forum name put the name of their highest level & longest played character.  If you have a 3 year old level 10 and a 3 month old level 80, the level 80 is posted, if you have two level 80s, the oldest one is used.  Posting in a class forum?  The name of your highest level of that class is posted, or if you don’t have one it will say “I don’t have any characters of this class”.  Or, you know, hire more moderators.

There are many many solutions that would work equally as well for removing trolls.  But… there is a greater thing at work here.  See, Blizzard has all your information anyway (most likely).  Your name, your address and billing info, email, and so on.  They can’t do anything with it though because it is privileged information, it’s private.  However, once Real ID makes certain items public, it becomes sellable data.  Facebook, much to the ire of it’s CEO, lets you keep a number of items private.  However, one thing they absolutely do not allow you to hide are your “likes”.  The reason is that what you like is the most marketable item about you.  At the heart of this whole Real ID situation is a partnership between Blizzard and Facebook.  In the end, Real ID isn’t about cleaning up the forums or even making it easier to communicate with your friends and find them in game.  Real ID is about money.

I quit playing World of Warcraft a while ago because I was bored with it and wasn’t finding what I wanted (strong community) within the game anymore.  I was actually looking forward to Starcraft II.  I participate fairly heavily in a number of smaller, tight knit communities.  I don’t need another bland “everyone is connected to everyone” social network, so I’m going to opt out in the only way Blizzard allows – not to play at all.