Saturday Cinema: THEM!

Saturday Cinema will be, every Saturday that I’m able, me picking a movie available for streaming on Netflix, watching it, then talking about it in the comments.  Won’t you join me?

This week I’m going all the way back to 1954 for THEM!

The inhabitants of a small Southwestern town feel the fallout when radiation from bomb tests creates giant, mutant ants that descend on their community. Facing human extermination, a team of scientists scrambles to figure out how to stop “them.” Filled with creepy creatures large and small, this 1954 sci-fi spectacular is one of the most influential horror films of all time — and also captures America’s mood at the dawn of the Atomic Age.

Movie Round-Up: June 4th, 2010

Marmaduke:

I was going to make fun of this movie sight unseen, but then I felt that wasn’t fair, so let me go watch the trailer right now…  Okay, I’m back, and I’m not going to make fun of it.  However, I’m still going to call it stupid.  Sure, it might be fun for kids, but I’ve got no desire to see it and I definitely wouldn’t pay to see it.  Maybe one day in the future when I’m bored and there is nothing else on Netflix to watch.

Get Him to the Greek:

Take Russell Brand as Aldous Snow from Forgetting Sarah Marshall and Jonah Hill also playing his character from Forgetting Sarah Marshall but not really and make Jonah have to get Russell from Point A to Point B in a short time period.  Cue comedy.  I want to see this.  It looks funny.  Not sure I will, but I’ll try.  If I miss it in the theater it’ll go in at the top of my Netflix queue.

Killers:

I don’t want to like Ashton but I usually end up liking his movies.  So yeah, I’ll probably see this.  Besides, Heigl is hot.

Splice:

Really though, this right here is my must see movie for the weekend.  Sci-fi horror monster movie?  I’m in.  The only thing that will keep me from seeing this is the wife’s complete and utter lack of desire to see it.  As much as I am in, she’s out.  Oh well, you can’t win ’em all.

Movie Round-Up: April 16th, 2010

Death at a Funeral:

I really enjoyed this film… when I saw it nearly three years ago.  Perhaps I might watch it on Netflix someday, but film remakes done so close to the original that aren’t from foreign language originals do not get my box office dollars.  The original was just so brilliant that I don’t see this one improving on that.

Kick-Ass:

This movie, however, will earn my money.  From the first trailer I’ve been wanting to see this, and I tried very hard to get myself in to a free screening so I could review it for release (and then probably go see it again), but I didn’t.  Still, normal folks trying to be superheroes just sounds awesome.  Can’t wait.

The Joneses:

Getting a limited release this week (around 190 screens) is a film about materialism.  Since I managed to see a screening of this film (thanks Film Metro!) I can tell you that the trailer is one of those “not quite true” trailers.  The Joneses is about a company that does self-marketing by putting a team in a neighborhood and then having them show off products and increase sales in the area.  They aren’t exactly salesmen, they aren’t selling specific goods, but they market a lifestyle and drop comments about how they like certain things and work that jealousy angle that gets people to go buy stuff they don’t need.  Demi Moore plays the lead of this sales team, and David Duchovny is the new member.  The basic story is that Duchovny at first doesn’t get how it works, then he proves he’s the best at it, and finally he feels bad about what they are doing.  Along the way there are a number of funny moments, as well as a few dramatic ones, and a few tragic ones.  Overall, I really enjoyed the film.  It might not be for everyone, but as someone who is pretty much beyond his “keeping up with the Joneses” phase and is working on recovering from the damage, it hit home.  I only wish they’d made this movie about fifteen years ago.

Movie Round-Up: February 26th, 2010

The Crazies:

Remakes. You tend to either love them or hate them, and it largely depends on how you view the original. Sometimes the remakes deviate enough from the original to be able to be held up on their own, at least as long as those deviations don’t totally suck. I can’t comment here as I’ve never seen the original, nor yet seen this remake.  But I can say that I like the look of the trailer and if I get a chance, I’m going to go see it.  Since it is a horror film, however, I doubt it will be in the theater unless I can find some guys to go with because I know the wife won’t go.  I may have to catch this one on DVD or Netflix, but out of necessity not desire.

Cop Out:

I’m a huge Bruce Willis fan.  I’m also a huge Kevin Smith fan (I even like Jersey Girl, which everyone else seems to hate mainly because it was more about romance, drama and family than his usual sex and crude jokes fare).  I’m not much of a Tracy Morgan fan though, so that dragged down my desire to see this movie.  So I jumped at the chance when I managed to snag a free screening pass from gofobo.  I’m so glad I did.  So glad, in fact, that I’m considering going and paying to see this movie again.  This movie is like Lethal Weapon and Beverly Hills Cop.  It has comedy and action and is just fun.  This movie deserves a blockbuster opening weekend, so go out and see it.

Movie Round-Up: December 18th, 2009

Did You Hear About The Morgans?:

Yes, I did, and I’m only interested in half of you.  Maybe its just me, but I often find Sarah Jessica Parker to be the weakest part of every movie she is in.  I even sat through the Sex in the City movie and loathed every scene she was in while I was only bored with the ones where she was absent.  Hugh Grant, on the other hand, I tend to always find charming and funny.  So, I half want to see this movie and I half want to never ever see it, which means I might catch it on Netflix one day when it is available for streaming and I don’t have to waste a shipped disc on it.

Avatar:

Oddly enough, I have the same 50/50 attitude for Avatar.  On one hand, if everything I have seen and heard about the plot of this film is true and its basically Ferngully or Battle for Terra or one of the many other films with the same plot, then not much about it will shock or excite me and I’d rather pass.  On the other hand, it is a special effects and action extravaganza, and I prefer to see those sorts of movies on the big screen where they really shine.  I guess I can only hope that the known plot elements so far are a giant head fake and the real plot of the movie will be different and new.  I remain on the fence about whether or not to see this in the theater.

Movie Round-Up: December 4th, 2009

I missed last week because it was Thanksgiving and I was sick, but enough about that and more about this week’s movies…

Brothers:

The cast looks good with Tobey Maguire, Jake Gyllenhaal, and Natalie Portman, but I’ll be honest and say I know nothing about this movie, so let me look it up.  One moment please… hmm, sounds depressing.  Maybe I’ll watching it when it shows up on Netflix or something.  Pass.

Everybody’s Fine:

I went to a screening for this, we arrived early as usual, but the line was so huge that we didn’t get in.  That happens sometimes.  I really do want to see it and might go this weekend.  I love me a good holiday movie about family.

Armored:

So, I saw this last night at a screening.  The short of it: six employees of an armored car company decide they are going to rob their own hauls and things don’t go according to plan.  The thing with a movie like this is that it has been done before.  A lot.  So the point here isn’t really to be original, especially since crazy originality in heist movies tends to lead to implausible stretches of believability, but to simply do the story well.  Armored starts a tad slow, mostly because the movie wants you to be introduced to the characters, their environment, and to almost painfully lay out exactly the reasons why the heist is going to happen now and point out all the reasons why it has to be done this way.  For example, the man in charge of the officers explains that next week they’ll be getting new trucks with GPS, informing you that right now they rely on radio contact and so are blind between scheduled check-ins.  However, once they get the money in the trucks and begin to commit the theft, the movie really picks up, and it does everything from that point on fairly well (except this one chase scene which if I had been the writer I’d have done without and put in a different tension element).  No, Armored probably isn’t worth the full price of admission unless you’ve got the spare cash to burn, but it was fun and well done.  Worth seeing.

Movie Round-Up: October 9th, 2009

This is going to be short…

Couples Retreat:

The only movie opening this weekend and I did not get a chance to see a screening.  I’ve seen the trailer, and it looks like it might be funny, but there is no way I’d spend $10 to go see this in the theater.  But the moment it drops on DVD or Netflix, I’m sure I’ll see it.

Movie Round-Up: August 14th, 2009

Bandslam:

Disney is making bank off their little sing song movies, and this looks to be no different. I’m sure it will be safe to take the kids to, and a fine fun guilty pleasure for adults, just like the High School Musical movies. Personally, I’ll wait for it to stream on Netflix, if I ever see it at all.

Ponyo:

An animated film by Hayao Miyazaki. As a kid I saw Warriors of the Wind and loved it, and I own a copy of Spirited Away on DVD but have never watched it.  I’m not itching to see it, and might never, but if your kids aren’t in to singing teenagers, this could be your weekend alternative to Bandslam.

The Goods: Live Hard, Sell Hard:

I loved Used Cars!  And hey, I’m a Jeremy Piven fan from way back, so what’s not to like?  I might not make it to the theater for this one (see District 9) but I absolutely will see it at some point.

Spread:

Its a limited release, but from what I’ve seen it look to be a decent film.  I want to see it, but likely won’t since it is sure to vanish from theaters too quick.

District 9:

I’ve been looking forward to this one for a while now. It just looks awesome, so I will find a way to see it this weekend. I have to before people spoil it. This is going to be great!

The Time Traveler’s Wife:

I got to see a screening of this film, and I can’t say if its just because I had fairly low expectations or if it was a good film, but I enjoyed it quite a bit.  I suspect it is a little of both.  To be honest, I went in expecting The Notebook, in part because of Rachel McAdams but also because it was a sort of “star crossed lovers” kind of tale, only with the thing keeping them apart being his random uncontrollable time travel instead of more typical problems.  And maybe that’s the element that drew me in.  Henry (played by Eric Bana) keeps bouncing around through time, sometimes for minutes and sometimes for weeks, but always, it seems, around the people and events that are important to him.  I think the movie does very well at conveying the changes in time as the story moves around, but a number of people at the same screening mentioned not being able to follow it.  To each their own I suppose.  Overall, it was a sweet movie with just a touch of science fiction that kept me watching.  Good stuff.

Advertising in Web 2.0

Web 2.0 is all about user generated content and collaboration.  From YouTube to Facebook, from blogs to Twitter, the big thing is social sites that let people do their own thing, with each other.  And yet, all of them fail in exactly the same place: making money.

You would think that a site which has millions of people looking at it, all day long, would manage a way to get advertising dollars.  And yet, according to this Time article, they suck at it.  Let the armchair quarterbacking begin!

I think the failure is that while the content of these social sites is embracing the Web 2.0 phenomenon, their advertising models are still stuck firmly in Web 1.0. Want to know why advertisers aren’t paying to be on Facebook?  According to the Time article, and I agree, its because there is no target.  Its just a big bunch of “users” and not smaller slices of that group which fit their demographic.  Why buy an ad on Facebook just to have 99% of the people who see it have no interest at all?  The content of these Web 2.0 sites is all about sharing and community and being part of something, but the ads are still being shoved at you with little or no input or control on your part beyond installing an ad blocker on your browser.

That’s why advertising needs to embrace Web 2.0.  And no, I don’t mean user created ads.  I mean allow the users to specify their demographic.  What if, on Facebook, there was a page you could go to that listed Advertising Categories, and you could drill down into them, and select just the ones you would see ads from?  Of course, selecting zero categories would be the same as selecting all of them.  But what if the only thing I cared about were video games? and PC games at that?  I could go in, drill down in the “Games” category, drill into “Video Games” (as opposed to “Board Games”), and then deselect “Mac”, “PS3”, “Xbox360”, etc, leaving only “PC” selected.  Save my options and from that point on I would only see ads in the “Games->Video Games->PC” category while on Facebook.  (And I’d see new categories if they were subcategories of things I already had selected, and maybe get an email once a week/month letting me know about new categories.)  I know I’d be happy.  Even more so if I could drill in to “PC” and select some other things, like deselecting “Gold Farming.”

While from the user aspect you’d be able to control what ads you see, from the site’s side they’d be able to more accurately sell demographics.  Right now, buying an ad on Facebook means you have access to 175,000,000 or so people, and I’m sure you get some control, but its likely to be as simple as their own advertising page illustrates: location and age groups.  That’s all well and good, but even TV gives you better definition than that.  The people who watch Heroes aren’t just an age group, they are fans of a genre.  Imagine if you could say to a potential advertiser, “We have 13 million users who see ads for PC Games, and given the rates of page views and category loads we can guarantee that they see, on average, 1 PC Game ad per five minutes, and if you buy at this level, we’ll guarantee that they’ll all see your ad, at least once, within a 24 hour period…”  So, not only are your users seeing ads they might actually care about, but your advertisers are getting hard numbers about how often their ads will be seen by people who actually care about their products.

I just played around in Facebook for a bit.  I went to my home page, I went to some applications, the usual stuff, only for once I actually paid attention to the ads… and I was reminded why I started ignoring them in the first place.  I got ads for Netflix (I’m already a subscriber, so not interested in ads for them), for a church, for workout secrets, a room for rent, goth clothing, free credit reports, tax services and an ad offering me a free MacBook if I just buy at least two offers from their page of offers.  In over half an hour I didn’t see one single ad that I cared about, so I’ll go back to ignoring them.  The other thing that was clear from looking at the ads: no big companies.  The biggest thing there was Netflix, but they advertise everywhere (I must close a popup from them at least four or five time a day).  And the only option I had was to vote an ad up or down.  I voted Netflix down with the reason that I am a subscriber and don’t need to see their ad, and yet it was still the most frequent ad I saw even hours later, proving that I have no real control at all over the ads.

Internet advertising has always been a bit of a cesspool of scams and bait-n-switch offers, but it doesn’t have to be that way if effort is put into the tools for allowing users to identify and categorize themselves.

Anyway… that’s my thoughts, but what do I know… I’m just the consumer…

If you run a company, and decide to steal this idea, let me know, I might be interested in helping you implement it.

Undead or Alive

4 out of 13 nots.
for bad zombies, worse jokes and even worse music

So, a little over a week ago, I decided to sign back up with NetFlix, which I had canceled a while back just because the wife and I were watching so much TV and buying so many movies that we never had time to watch our rentals.  Now with TV in flux and not buying movies, we’ve got time… plus, since we use a PC to watch TV anyway, it gives us a great way to take advantage of the movie streaming available from NetFlix.  Furthermore, as I work from home most days, it also gives me an opportunity to stream movies I might otherwise never see to my other laptop while I slave away on program code.

And this is how I came to watch Undead or Alive, a zombie western comedy.  It was… bad.  The zombies were corny and goofy, the jokes were lame (in fact the movie never crossed the line from “mildly amusing” into “funny”), all in all not really a good film, or even a good bad film.  Don’t see it.

More after the break… Read more