Over at not much’a nothin’, Cliff has run into Amazon.com’s price scam.
It’s simple. If you shop there often, they build up a database of the things you buy, the things you look at, and the things you store in your wish list. All of this is supposedly aimed at focusing your shopping experience. If you buy lots of DVDs there, you’ll find that DVDs start getting recommended to you in the genre’s you shop most. Buy a TV and the next time you log in you may find yourself looking at a screen full of TV accessories… DVD players, VCRs, TiVo units, stereos, etc.
But they are also doing something else… the more you buy with them, the more likely you’ll get what Cliff got, a small price increase. Yes, I said increase.
Now, if the only thing you buy there are paperback books, DVDs and pre-orders, you aren’t likely to run into this much, but don’t be so sure. What you need to do to protect yourself is before buying anything, log out and check the price again. You could easily save yourself hundreds of dollars depending on what you are buying and how often you buy there.
You’d think that a company would reward long term patronage, but that’s just not how things work any more. The new customer is king, a returning customer is someone whose business you already have, and it is all about broadening the client base. So, shop safe, shop blind… don’t let them know who you are until you’ve already got your items in the cart. Remember, its your money, not theirs, so keep your eye on it until its time to pay.
WTF?