I’ve toyed with ads on the site from time to time. Right now in my RSS feed there are three ads – a Google block, a GameTap ad, and an Amazon ad for Kindle/eBooks. None of them are doing well, but that’s probably because I only have about 70 people who read that feed. On the site itself, I’ve put up Google blocks and Amazon ads, I had the GameTap ad for a little while and I’ve recently switched over to an Amazon search widget (if you use it when you start your Amazoning, I’ll get a tiny commission from anything you buy). I’ve even thought about throwing up a PayPal donation button, but I would feel terrible about that unless I have at least one semi-popular regular feature (see: Man vs Wife – no really, read it and if you enjoy it, share it with others – the more people who read it, the more I’m apt to write it).
This morning I read this article over at Pajiba. It’s worth reading to get an idea of what goes behind funding a popular website. Now, I’m not popular, but it does cost me around $200 a year to keep this place going – a cost I happily pay because I like having the outlet. Then again, I’m not very heavy on traffic. I don’t get 3+ million page views a month. I get about 800, but it is climbing as I post more regularly. I’m incredibly lucky if I earn $1 a month. My best month ever was when someone used my Amazon link and then went on to buy over $5,000 worth of electronics. No other month has even come close.
However, one of the main things I wanted to point out from that article was the mention of ad-blockers. Yes, running ad-blocking is probably the safest thing you can do, since ads are an attack vector. However, when you do that, you are also dropping yourself from the “view” count for the ads on the sites you visit. Since the ads are how they afford to keep making the content, visiting a site with ad-block running is, essentially, a form of piracy. Now, I know that piracy is a big scary word that gets tossed around a lot, but it does have meaning and it applies here.
But what if a site has terrible ads full of viruses and not-safe-for-work content that I need to block?
Well, in my opinion, if the people who run a site don’t care enough to provide safe ads for their visitors, then you probably shouldn’t reward them with visits regardless of how awesome you think the site’s main content is, so just stop going. Find another site to get that content from, one that cares about its readers. And don’t forget to send in a nicely worded (don’t be profane) email to the offending website and let them know why you won’t be coming back – they just might decide to fix it.
If you enjoy a site for content, unblock it – most ad-blockers have the ability to “white list” sites to allow ads. Keep your anti-virus up to date, and if you get a warning from an ad, contact the site owner and let them know. They actually want to know because they don’t want to be infecting their readers with viruses. Another option is to browse using a browser like Google Chrome which maintains its own Flash, PDF and other things inside its sandbox and doesn’t allow access outside of the browser. And since Chrome automatically updates itself all the time, you don’t have to remember to check for new updates and you can browse with the knowledge that you’ve always got the latest attack protections the team at Google has released.
Basically, you should seek to reward the sites you enjoy because without the reward they’ll fade away.
Anyway, that’s enough rambling from me for today…