The Socialest Network

Admit it, most of you live here.
Admit it, most of you live here.

Socialest (not to be confused with Socialist) meaning “the most social”. It is how I feel lately with every website on the Internet. Facebook used the be the primary culprit. Their feed, which I always want to read by “Most Recent”, keeps trying to display what it thinks I want to read. And the default setting for new friends is to show “Most Updates”. Zuckerberg and company are trying to curate my experience, to give me the best most awesome items they can mathematically determine – which largely results in me missing everything I actually care about. If I didn’t keep fighting Facebook’s settings, my feed would be entirely populated by items people reshared that have gotten thousands of likes, but when my brother says something cool but gets only 1 or 2 likes it gets hidden.

Due to Facebook’s deluge of ads and app spam (at last count I had over 200 apps blocked from my feed), I would prefer something cleaner like Google+. But then, they are curating my experience as well. Items posted in the last few minutes appear below items from yesterday that are more popular. It’s not as bad as Facebook yet, but it is clearly moving in that direction.

With Google announcing that they are going to retire the Reader application, a place where I spend a huge amount of time reading from my hundreds of aggregated RSS feeds, I have had to go in search of a possible replacement. All of those replacements suck. Each one of them wants to try and curate my reading experience. They want to show me the stuff with the most subscribers, the most likes, the most comments, and they want to bury anything else in the back.

It’s all turning into a popularity contest.

Everyone seems to think not only that they can predict what I want to see but that I want them to. I don’t. I would like to see the things I have asked to see, and when I want to see more things I will go looking for them (which I often do – I mean, you don’t get to have hundreds of feeds in your Reader without seeking this stuff out) or one of the sources I already read and trust will recommend it to me. I read lots of personal blogs, most of which I discovered because they were mentioned or linked to by another blog. What I really don’t need is my reading platform taking my reading habits and trying to select from a database similar items. It could be nice, but as far as I am aware every one of these systems eventually gets greedy and starts allowing people to pay for a better rank or more publicity. My Facebook feed is constant suggesting posts to me of things I could not care any less about that someone clearly paid to have put in front of my eyes.

It has been said, if you aren’t paying for it, you are the product being sold. And that is the center of all of these social networks. They don’t charge you anything because they are selling you. Google+ doesn’t have ads yet, but since Google announced the closing of Reader because they could never figure out a way to make money off it, you have to assume the ads are coming because if they can’t make money off Google+ they will eventually shutter it.

I’m rambling… anyway, I guess my point is that I wish people who stop trying to sell my eyes and control what I see.

Do You Play Facebook Games?

I have to admit that the casual games on Facebook fascinate me.  However, their “abuse” of social networking keeps me away from many of them.  Every time a friend of mine updates me with some event in a game, or invites me to play, I hide all statuses from that game.  In a similar fashion, anyone on my Twitter follow list who enables the twitter features in most games that offer them will be unfollowed.

To date, my foray into Facebook games has been two fold.  On one hand you have games like Scrabble and other board games where you challenge people and play, or go looking for open games and play.  On the other hand you have things like Farmville and Mafia Wars (the Zynga games) where in order to succeed you have to spam and invite your friends and join groups of people you don’t care about just to be able to progress.  It is that latter group of games that turns me off.

So, what about you?  Do you play Facebook games?  If so, which ones?  If so, what draws you to them?

Use the Tools Provided

The fundamental problem with Web 2.0 and social networking tools is a lack of blocking and filtering options, and when they exist the reluctance of users to use them.

When I look at a site like Twitter, I think they have done it right and provided the proper tools to manage their brand of social networking, and yet I see so few people using them.  If you were to look at my account, you’d see that I have around 44 people following me (I say around because that can change at any time).  I could easily have 200 followers, but it wouldn’t mean anything.  Every person who follows me, I read their account, if they are say the kinds of things I want to hear I follow them back.  If you follow me and I don’t follow you, it doesn’t mean I won’t follow you in the future, it just means that what I read so far didn’t excite me enough to add you to my main feed, but I’ll check back later to see if that changes.  If, however, I read your account and find what you have to say in poor taste or your account is nothing but advertising, I will block you.  (Keep in mind, I don’t base this on a single tweet, it has to be a long held pattern.)  Blocking on Twitter has the effect that not only do I not see you, but you can’t see me.  More people need to do this.  I see spamming accounts following thousands of people, and unless that is thousands of other spam accounts, it means people aren’t blocking.  And this behavior isn’t limited just to Twitter.  Any social network site that publicly displays how many “friends” or “followers” you have is subject to it.

The problem, of course, is that the number becomes too important.  That number shouldn’t matter.  Why should I care if someone has eleventy billion friends?  The thing I should care about is whether or not the content that person produces is worth reading.  In the end, that’s the thing I consider the biggest failure of Web 2.0.  It is supposed to be about the content, but most sites wind up including some number like views or friends counts that becomes the focus over the content.

I’m not alone here.  Trent Reznor, a person who has embraced social networking but is now turning away from it, had this to say:

We’re in a world where the mainstream social networks want any and all people to boost user numbers for the big selloff and are not concerned with the quality of experience.

The power to make social network sites better is in your hands.  Use the tools provided.

The Handcart We Are Rapidly Pushing to Hell…

… is filled with social site web apps.

Look! One of my friends has installed SuperFunAwesomeWall! To read the cool stuff they have written I need to install it! But wait! Another friend has installed AwesomeFunSuperWall, which is not the same application… and, uh, a third friend installed FunSuperAwesomeWall… and another FunAwesomeSuperWall… okay, what the hell… And I’ve been bitten by a vampire, and a werewolf, and a zombie, and a dog, and I’m in bat country.  I’ve been asked to join an entourage, a pimp squad, and a sports team, no less than three movie applications, and some trivia.  I’ve been Poked, SuperPoked, MegaPoked, SexyPoked, and CanadianPoked, could someone please stop with all the damn poking?  I’ve had myself compared to other people in every possible way, and I now know which superhero (Marvel and DC), L Word character, Simpson, Lost castaway, Friend, drunk, color, type of Irish Republican, chocolate, Spice Girl, assassin, and dead Russian author I am.  Among a great many other things, and while all those things might be true, one thing I can say with absolute certainty that I am is someone who has almost entirely stopped logging in to Facebook.

About the only time I go there anymore is when I get an email that someone new has requested to link up, or on the odd occasion that I remember I have an account and decide I want to check and see if any more people I forgot I used to know have appeared.  The sad thing about most of those apps, besides the fact that they are horribly repetitive, is that most of them are crap.  Seriously, and annoying to boot.

Perhaps its just me… maybe I just don’t get it… but there really doesn’t seem to be much “social” is all these social networking sites.  In fact, the social aspects of direct messaging and message boards seem to be the hardest parts of the sites to find or use as they are drowned out by ads and apps.  One day, I was logged into Facebook using my Heroespowers to try to gain another level when I asked myself, “Why?  Why the fuck am I doing this?”  So I tried to dig through the app to find the community, the social part that should exist beyond spamming all my friends with useless power messages and invitations to install the app and join the spam, and I couldn’t find any.  I searched all my Walls (I had 3 installed in addition to the default one) and the only messages I found were the equivalent of chain letters.  I removed a good 90% of the apps I had installed (I’m a sucker for trivia) and sent out a couple of messages to some friends.  After a few days I realized that using Facebook for anything social beyond finding people to begin with was pointless.  Once we found each other and exchanged contact info, dropping “back” to email or AIM was so much easier than using Facebook.  And more reliable too.

“Why have Facebook email me every time I get a new message when I can just have people email me directly?” I found myself wondering.  I suppose if I were famous, I could use sites like Facebook to have a “public” face that people could talk to while hiding my “true” email address.  But I’m not, and everyone I currently talk to I feel safe giving my real email address to.

Of course, I realize that my gripes with these sites are largely about the efforts they have chosen to make in regards to traffic and ad revenue.  These aren’t pay sites, after all.  But then again, I’d say that overall their efforts are failing.  When was the last time you clicked an ad on Facebook or MySpace or some other social network site?  Just this instant I logged in to Facebook and the ads presented to me as I navigated ignoring all the random spam messages were for AllPosters.com, some weight loss thing, a local college bar, a website to find out who’s searching for me on the Internet, and upromise.  The one thing all five of those have in common is that they are things I wouldn’t click on.  Only one had any interest to me (AllPosers.com) but I already know about the site, have it book marked, and use it every now and then.  However, had it been some game advertisements, TV shows, movies, or something of that nature, I might have clicked on it.  The one thing all of these social networking sites suck at is directing the proper ads to the proper people.  They need a control panel where I can choose to get video game ads but not weight loss ads, to get TV shows but not college loans.

And just so it doesn’t seem like I’m picking on Facebook, I have a MySpace account as well that I use a little more often (its not too horrible at browsing and finding new musical insterests).  Recently that launched their application platform, and its largely full of the same crap as Facebook, with, in my opinion, the only exception being the MetaChat application launched by the people of MetaPlace.  It is fairly nifty, except… its also fairly useless.  Sure, I can now put a chat room on my profile page, but how often do I hang out on my own profile page?  How often do people visit my profile page?  Do I even really want to chat with the random people who cross my profile?  Everyone I want to chat with, I tend to give them my email address, or my AIM account and we chat elsewhere.

Tomorrow… more on social networking and Internet communities…