The Unfortunate Truth of Success

Last week, Blizzard announced that they are working on another expansion for World of Warcraft… Wrath of the Lich King.

Needless to say, many people were underwhelmed.

I am too. The new expansion looks like its going to be The Burning Crusade part II. Ten new levels, more raid zones, and another couple of tiers of gear. Sure, there is something about hero classes, but from first glance they are either going to be pointless or they are going to be game breaking. In other words, very few people will bother, or the hero classes will be a requirement to proceed in raiding or participate in PvP.

As many in the blogosphere have pointed out, Blizzard has never really been known for innovation. Blizzard doesn’t invent wheels… or for a better analogy, Blizzard doesn’t design new cars, they take existing cars and trick them out in Fast and the Furious fashion.

And why should they bother to reinvent the wheel when they’ve already got 9 million people paying for the old wheels. If only half of their subscribers buy the expansion, that’s more box sales than some of the most successful games in history. This is the Unfortunate Truth of Success… once you have a stranglehold on the lead, trying to further outdistance your competition is a waste of money compared to coasting, enjoying a downhill ride that will net you more money than other people dream of at their peak.

I doubt I’ll be journeying to Northrend or fighting the Lich King. I canceled my WoW account over a month ago because it was clear to me that they are supporting only two types of play: Raiding and Solo casual. Want to PvP? Sorry, you have to raid (or farm gold, or buy farmed gold) to get the gear needed to compete. 5 man groups? Only if you want to grind cash, pots, faction of ramp up to raiding.

WoW lost me as a player, and they aren’t likely to win me back while they continue down this same worn path.

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