Yesterday, I rambled about my dislike of applications on social networking web sites. Today, I’m going to ramble about the other aspect I dislike about Internet community and social networking sites. They are just. so. big.
Back in the dayâ„¢, I played online games with, what I though was, a large group of people. There we literally dozens of us. Maybe hundreds. There were tons and tons of Quake players online, but, the community at large was segmented. Some people played Death Match, others played Capture The Flag, and then there were mods like Team Fortress. No part of it was really enormous, because even within segments, like Death Match for instance, there were further segments, built around servers and server groups, web sites, tournaments, geographical areas, etc. I can see this when I talk to people who knew of TF but didn’t play TF and I talk about us having year long tournament seasons with dozens of clans and alternates and all sorts of stuff. They just didn’t realize how big TF was… and I always thought DM was just scattered random chaos until they start waxing about the days of ranked tiers and what not. The same was true of EverQuest. While I was/am familiar with the players and guilds from my own server, outside a few standouts, the workings of other servers were non-existent. One day at work I found out a co-worker also played, but on another server. When I explained to him how “public” raiding worked, he was shocked, because his server had no public system, in fact it was a very tightly controlled tier system long before SOE ever considered making tiers. Today, I still hang out on a community board from my EQ server, and it consists of a few dozen or more regular posters with more infrequent posters and a bunch of lurkers who might post occasionally.
When I look at newer game communities, like the WoW official forums or places like Guild Cafe, I’m turned off. Being a dude with a regular job and other hobbies, I simply can’t keep up with a community of thousands, tens or even hundreds of thousands (or potentially millions in WoW’s case), posting with no restrictions. I log on one day, read some threads, post, and then leave. When I come back in a week, the conversation I was interested in is over, three days dead after getting four hundred posts and eventually being locked by a moderator, or simply faded away to page 47 (implying that 46 pages of posts have been made, not just since I’ve been there, but since the last time someone replied to the topic I was interested in). I lose pretty much all interest in the site. I can’t spend all day reading posts, and I certainly can’t spend all weekend catching up, so at best I’m tagging one thread in a hundred to participate in, and at a ratio like that I don’t feel like I’m a part of any community that may exist there.
In the end, its all a question of scope… how wide does a community cast its net? If you go too wide, you will end up alienating people who might be valuable members but do not have enough time to be fully involved and encouraging people who might be less valuable yet have ample time to participate everywhere. Go too narrow and your community will die on the vine, or at best be little more than a place where your tiny group of dedicated members can hang out, which in most cases isn’t going to be enough to run a business off of unless that business is small or the price is high.
Currently, I think most, if not all, of the social networking sites are going too wide without enough tools for the users to both segregate themselves and to find the segregated communities in which they belong or wish to belong. In addition, they all seem to be reinventing the wheel in everything they do. The message board functions of most social networking sites are like stepping into the stone age when compared to the robust readily available software solutions on the market. You’d think Facebook or MySpace might consider investing in one of those.
Perhaps in a future post, I might wax poetic about what I would do if I were to invent a social networking site.