In a weird way, lately, I have been seeing more movies than ever. I’ve found a number of ways (available to anyone) to obtain passes to free screenings of films. If that were not the case, however, I would probably be seeing very few movies at all. Sure, I would make exception for events like The Dark Knight (which I actually paid to see… twice) but with all the theaters going up to $10 or more for a non-matinee price, it makes going to see a movie with the wife in the theater more expensive that waiting and purchasing it on DVD. At best, I’d go see a movie every now and then on a Saturday or Sunday morning, before noon, when they have $6 tickets. At least then it is cheaper for us than buying the DVD, but only barely.
The main problem is simply that many movies aren’t worth the cost of the ticket. If they lowered prices, I’d go more often. If it was $6 for the night time price and $3.50 for the matinee, I’d see a movie every weekend, maybe two. Yes, I would spend a ton more money, but I also wouldn’t feel like I am getting ripped off when I pay to see a movie that isn’t so great. $20 to see a movie that is crap just makes me never want to risk it again, but at $12… I more apt to keep trying.
At this point, the only movies I do feel any real need to see in the theater fall into two categories. One, event films, like the aforementioned The Dark Knight. Two, movies in 3-D.
In the past few years we’ve seen Beowulf, Journey to the Center of the Earth, and Fly Me to the Moon. Of those, only Fly Me to the Moon was not worth seeing. The other two I felt were good movies on their own, but shown in Digital 3-D those movies were fantastic. And as of yet, 3-D hasn’t made its way to the DVD player yet, so to see an enhanced film in all its glory, you have to see it in the theater. Something tells me that there are people in Hollywood who understand that.
Without a decrease in prices, frankly, 3-D films are about the only thing that will get me to pay for a film. Well, that and if Marvel and others can keep up the quality level of their superhero films…