Best TV/Web Cross Promotion Ever

Have you ever been watching a TV show and heard a song that you wanted to know what it was or who sang it? Even worse, it wasn’t on the CW so they didn’t tell you at the end and you had to go digging around the Internet hoping that someone else who watched the show knew the songs and put it out there somewhere that Google could find it?

Last week saw the premiere of Swingtown. Its set in the 70’s and is about a couple that moves a few blocks from a cozy middle class neighborhood to a more upscale rich neighborhood across the street from a couple who swings. If the use of ‘swing’ there confuses you, it means to have an open marriage, sleep with other people as well as engage in group sex. The show was okay… nothing really ground breaking, and I didn’t even find their allusions to sex all that graphic or shocking. I’ll probably keep watching it through the summer because there isn’t much else on.

However, the best thing during the broadcast was a little blurb saying “if you want to hear the music from Swingtown again, go to Last.FM” and they gave out this link.

Pure genius. Every single show that has music in it needs to hook up with Last.FM and do this. Simply awesome. I mean, I’ve used that site before, during dinner parties or regular parties or just while I’m working… normally, you pick a band you like and you get to hear them and other bands similar to them. But this, putting together a streaming soundtrack from a TV show… this is truly inspired use of the medium. No more guessing what the song was, just go to the show’s Last.FM page and hear it again.

I repeat… every single show that has music in it needs to hook up with Last.FM and do this.

One comment

  1. Jodi says:

    You know I love it! No need for me to know what band plays that song I like, just pick the show and rock/disco out like it’s the 70’s. I just keep my fingers crossed in that the show Supernatural will set one up too.

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