I love to browse Amazon.com. Every since they improved the hell out of their wish lists and organizer functions, I love looking at the recommended products for both myself and for the people whom I’ve registered gift giving occasions for. (If you haven’t taken advantage of the gift lists and organizer features of Amazon, I suggest you do.) Its kinda neat to see what gets recommended to me and why it got recommended. Is it from stuff on my wish list? Is it from stuff I own? I’ve even been recommended things because of stuff I’ve rated low… it didn’t come out and say it, but basically it was showing me an item because I’d rated “opposite” items with only one star.
Once I’ve found an item that is intriguing to me, I then find myself browsing the reviews of the items. Sometimes you come across some real comedy gems in there, like the now long deleted review of the xbox 360 where it overheated setting the house on fire and killed his family but he gave it a 5 star rating because up to that point the games were really fun. But mostly, I spent my time actually reading the bad reviews of items.
Frankly, I could not care less about the opinions of someone who thinks that the product is the best thing since sliced bread, because… well… a gushing “my god this is awesome!!!!!1!1!!!!!” review just doesn’t help. So instead I sort the reviews from lowest to highest rated, and start reading in the gutter. The negative reviews are so much more helpful. Firstly, its easier to spot a negative nutjob than to spot a crazy product lover. “I bought this book and it had pages!! You mean I have to read it myself?!?!” Second, once you’ve decided the reviewer isn’t a nutjob, you can focus in on what exactly they didn’t like and decide if you also will not like it, which is often more beneficial than trying to align your tastes with someone’s positive review, mostly because people who love something tend to be willing to overlook flaws… flaws which to you might be very important.
Anyway, those are my random thoughts of the day…